The publishing industry faces unprecedented and significant challenges in 2013, a ‘defining’ year for publishers. With multiple channels to market, marketing and monetising content by connecting with audiences has never been so vital. Jeremy provides commercial consultancy and strategy for publishers and writers as readership continues to grow.
Author Representation
- Publishing proposal writing and submission
- Gap and competitor analysis
- Publisher placement
- Marketing and publicity
- Literary speaking engagements
Strategic Planning
- Licensing of intellectual property and print assets
- Digital origination and conversation of print to digital
- Identification of suitable partnerships in the distribution and value chain
- Assessment of technologies, formats and devices
- Cost benefit analysis
- Pricing analytics and performance metrics
Marketing and Communications
- Multi-channel marketing
- Brand development
- Discoverability direct-to-consumer (vertical and horizontal channels)
- Identification of strong partnerships and network contacts
Rights Management
- Media rights and IP clearances and assertions
- Licensing across international markets
- Contract negotiation and terms with channel partners